Swiss man makes Vietnamese wines
08/02/2008 10:41 pm

UB.News/Hai Duong - The
year 1996 was the landmark in Markus Madeja’s life as he decided to
settle in Viet Nam and then married a girl coming from the rice wine
making Phu Loc village in northern Hai Duong province.
Coming from a fruit-growing area in Switzerland neighbouring Germany , where farmers are experienced in producing wines from fruits, Markus set out to tap into the abundant supply of fresh fruits in Viet Nam.
In 2000, Markus Madeja and his wife opened their first snack-bar in Ha Noi where they introduced their wines, which were produced using both Swiss and Vietnamese traditional winemaking techniques and bottled by themselves.
The couple’s wines, labelled Son Tinh (Mountain Spirit), include fruit wine, medicinal wine made from Vietnamese medicinal herbs, and white wine made from glutinous rice grown in the northern delta called nep cai hoa vang.
Mark and his wife travelled to the northwestern region of the country to buy fresh fruits and other materials to make the wines, which, as the couple said, are not added with any addictives in order to retain their unique aromas.
In mid-2006 they built a plant in Ha Noi’s Gia Lam Industrial Zone to produce their wines under the trademark of Son Tinh.
As the plant’s output of several thousands of litres of wines a year is not sufficient to meet rising demand, Markus plans to raise the plant’s capacity to 50,000 litres a year from this year.
He also intends to develop high-quality and stable material supply areas with his own investment to ensure his wines are made from the best ingredients so that these products will become gifts that visitors would bring home after visits to Viet Nam.
From the first snack-bar named Highway 4, the couple now own three bars of the same kind, all situated in the capital city of Ha Noi, which are always filled with both locals and foreigners.
Coming from a fruit-growing area in Switzerland neighbouring Germany , where farmers are experienced in producing wines from fruits, Markus set out to tap into the abundant supply of fresh fruits in Viet Nam.
In 2000, Markus Madeja and his wife opened their first snack-bar in Ha Noi where they introduced their wines, which were produced using both Swiss and Vietnamese traditional winemaking techniques and bottled by themselves.
The couple’s wines, labelled Son Tinh (Mountain Spirit), include fruit wine, medicinal wine made from Vietnamese medicinal herbs, and white wine made from glutinous rice grown in the northern delta called nep cai hoa vang.
Mark and his wife travelled to the northwestern region of the country to buy fresh fruits and other materials to make the wines, which, as the couple said, are not added with any addictives in order to retain their unique aromas.
In mid-2006 they built a plant in Ha Noi’s Gia Lam Industrial Zone to produce their wines under the trademark of Son Tinh.
As the plant’s output of several thousands of litres of wines a year is not sufficient to meet rising demand, Markus plans to raise the plant’s capacity to 50,000 litres a year from this year.
He also intends to develop high-quality and stable material supply areas with his own investment to ensure his wines are made from the best ingredients so that these products will become gifts that visitors would bring home after visits to Viet Nam.
From the first snack-bar named Highway 4, the couple now own three bars of the same kind, all situated in the capital city of Ha Noi, which are always filled with both locals and foreigners.
Source: VNA
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• Thai SCG is ready to acquire a Vietnamese cement plant (23/02/2012)
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• French carmaker seeks ways to enter Vietnamese market (11/05/2012)
• US favours Vietnamese produce (27/04/2012)
• Chinese businesses keen on Vietnamese market (23/04/2012)
• Dutch Bank eyes Vietnamese market (13/04/2012)
• Singaporean firm keen on Vietnamese real estate (04/04/2012)
• Indonesia to invest in Vietnamese food (21/03/2012)
• Capital makes plans for elevated highway (14/03/2012)
• Thai SCG is ready to acquire a Vietnamese cement plant (23/02/2012)
• Hong Kong entrepreneurs eye Vietnamese rice market (23/02/2012)
